Experts are then brought in from other countries to train the local staff. “Ultimately, what we do is find entrepreneurs who are willing to set up a working studio and attach a training facility to that studio,” Vogelesang explains. Over the course of 16 years, Toon Boom has developed a presence in 122 countries, forging a successful method for building foreign markets. By the late 1990s, Toon Boom already had operations in China and Taiwan, and was investing in India.
“The other decision we made at that time was to become net exporters, to focus on the international market,” Vogelesang says. The software’s easily navigable tools and templates allow casual users and even children to create their own animations. More recently, the company unveiled its Flip-Boom Doodle app. The company also introduced a highly successfully Storyboard application, allowing artists to map out their video story lines and sequences via computer, instead of pencil and paper.
#WHAT IS TOON BOOM STUDIO 8.1 MOVIE#
With major software packages like Toon Boom Harmony, the company targets the industry’s leading TV and movie studios, as well as smaller studios, freelance animators, and hobbyists, with Toon Boom Animate and Toon Boom Studio. The result was a diverse suite of products aimed at every level of the animation industry. The strategy required paring down Toon Boom’s software and redesign its user interface. “We needed to redesign the products, simplify them, so that we could have a multiple-product offering targeting smaller studios, individual animators, and hobbyists,” she says. However, she also saw the opportunity for Toon Boom to expand its reach, both geographically and in terms of the type of animators it supplied. She knew the company had to maintain its foothold in the highly competitive Hollywood animation market through strong relationships with big studios. Vogelesang developed a clear vision for Toon Boom’s growth.
“At the time, all of Disney’s direct-to-video releases were done with our technology, ” she says. When Vogelesang joined the company as COO in 1998, Toon Boom primarily supported Disney’s studios. “If a studio needs to outsource work, they will call, and we can advise them which outsourcer can provide the quality of work they need.” “At the high end, we very much act as the industry’s glue,” says CEO Joan Vogelesang. The company has also won multiple awards, including the HSBC International Business Award and the 2005 Primetime Emmy Engineering Award. Its software is also used to create about 80 percent of popular cartoons seen in North America, including shows like Family Guy, American Dad, and King of the Hill.
Toon Boom is the leading supplier to high-end animation studios, with its products in at least 90 percent of them, including powerhouses like Warner Bros., Fox, and Disney. Now, that drudgery is largely handled by computer software. Once upon a time, animation was created by drawing thousands of images by hand. Founded in Montréal in 1994, Toon Boom develops software used to make animated movies, cartoons, and educational products-anything requiring animation. But if you’ve watched an episode of The Simpsons, you’ve seen the company’s technology at work.
#WHAT IS TOON BOOM STUDIO 8.1 HOW TO#
Learn how to use Toon Boom Studio quickly with our free video tutorials, online articles and sample projects or discuss with experts in our user forum.Unless you work in animation, you may have never heard of Toon Boom. No matter how much you know about computers or animation, everyone can use Toon Boom Studio. Toon Boom Studio offers true animation features designed to facilitate the creation of any styles of animation, including traditional frame-by-frame animation, key-frame animation, cut-out and photo animation. From drawing digitally, scanning hand-drawn animations or seamlessly importing existing artwork, Studio 4 enables you to lip-sync your animation, setup the action in a 3D space and publish your animation projects for TV, HDTV, the Web and iPod! All-In-One Animation SoftwareĬovering the entire animation workflow from sketching to final publishing, you will find Toon Boom Studio to be a great tool to create or learn animation. Toon Boom Studio 4 is ideal for individuals looking for an all-in-one animation software.